28Jan/120
Super Bowl ad: Matthew Broderick apes Ferris Bueller
Would Ferris Bueller help promote Honda?
Probably not. But Matthew Broderick, who played Ferris, will in a Super Bowl commercial. This preview is sweeping the Internet and upping interest in the ad, which will premiere Feb. 5 on NBC during the big game.
Stunningly effective promotion, wouldn’t you say?
It could make you want to hear “Twist and Shout” all over again or see “Ferris Bueller’s Day Off,” the John Hughes film that came out in 1986.