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30Nov/100

Central Florida News 13 a ratings force in the mornnigs

When the November ratings came out last week, we didn’t discuss Central Florida News 13.

But the cable news channel, which is available only to Bright House Networks customers, certainly has its fans, especially in the morning.

At 6 a.m. during the November ratings period, WFTV-Channel 9 and WESH-Channel 2 tied in the 25-to-54 audience, which is most important to news advertisers. Each station drew 31,000 viewers in that age group. (WESH simulcasts its news on sister station WKCF-Channel 18, where 3,100 additional viewers watched.) WKMG-Channel 6 was third with 18,700.

And then there’s Central Florida News 13, which  averaged 13,300 viewers in the 25-to-54 age group at 6 a.m., outpaced WOFL-Channel 35 with 8,800 viewers.

In November, Central Florida News 13 drew its most viewers at 7 a.m., when it averaged 22,000 homes.

The channel’s second best time slot was 6 a.m., when it averaged 19,000 homes. In the same time slot, WFTV was the leader with 58,900 homes, followed by WESH with 44,700 and WKMG with 22,500.

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